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Inspired by the core values of street, Premium Products delivers a simplified complete bike and aftermarket parts range that performs in the most demanding circumstances.
Premium - it is a word synonymous with quality. It's a word that sets expectations high and is no easy task to live up to, especially in the diverse world of BMX. For over a decade, Premium Products have offered parts that have not only kept up with the ever-changing BMX landscape but have also pushed it in new directions.
Born from the needs of the world's most innovative street riders, Premium represents a belief that riding is about freedom, independence and constant support of your riding ambitions. Whether it is a mellow session at your favourite local spot or on a mission to find a legendary line in a new city, Premium represents the needs of the biker rider and their journey to their next great moment.